Redesigned Nitto US website offers selection help

ERJ staff report (TB)

Cypress, California -- Nitto Tire USA. Inc. has launched a redesigned website to help car and truck enthusiasts evaluate and select the right tyres for their vehicles.

The website, optimised for mobile devices, uses the latest technology, vivid graphics and animations, text and social media to “engage users in an interactive experience that enables them to quickly and easily research, evaluate and select” tyres, Cypress-based Nitto said. The site also promotes participation in the tyre marketer's active user community, which the company claims numbers more than 262,000 on Facebook alone.

“Our objective was to create a tyre selection experience that is just as accessible and useful to the everyday vehicle owner as it is to the dedicated automotive enthusiast,” said Gloria Miyamoto, Nitto's marketing manager. “We also wanted to create a venue where our growing base of Nitto Tire advocates can interact with us and with other auto and truck fans using popular social media outlets like Facebook and Twitter.”

Website users have the option to click on one of three tyre categories to view multi-dimensional images and detailed descriptions of Grappler Truck, Street and Competition tyre models. They also can search by vehicle type, model and use other filters to find the right tyre and size for their vehicle.

The site also features daily news updates, special multi-media features, recent “tweets,” and users can share information with their friends by clicking “Like” and joining fellow enthusiasts who receive news and post information on Nitto's Facebook page.

Users also can use Nitto's website to search and geo-map Nitto Tire retailers by ZIP code.

There also is a special section on the site called “Tires 101” for those who want to know the basics before exploring the details.

The website, designed and implemented by Cie Studios in Long Beach, Calif., can automatically detect and serve either Flash or non-Flash graphics-for iPhone and iPad users, Nitto said.

From Tire Business (A Crain publication)

Press release from Nitto

Website (www.nittotire.com/)