Hankook sponsored UK equestrian event

ERJ staff report (DS)

Daventry, UK - Hankook Tyres recently sponsored The UK's Royal International Horse Show, one of the biggest outdoor shows in the UK which has been running for over 100 years. The event is for show=jumping, dressage and other equestrian sports and takes place at the international arena at Hickstead in the UK.

Tony Lee, Managing Director at Hankook stated: “Hankook are continually striving to raise brand awareness in the UK and strengthen our position as a premium tyre manufacturer offering a wide range of innovative and quality products. Hankook want to get closer to customers and understand that motorsports is not for everyone. Our partnership with The Royal International Horse Show allowed us to reach out to a different audience.”

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Press release from Hankook UK