Think Pink! Radar sidewalls to highlight breast cancer

ERJ staff report (DS)

New York -- Singapore-based Omni United has announced plans to launch a limited-edition tyre with pink sidewalls, in support of 'Mobilizing Hope' - Radar brand's year-long partnership with The Breast Cancer Research Foundation (BCRF). The tyre is likely to be available in the United States toward the end of this year.

The limited edition tyre is a variant of Radar's RPX900 tyre, which Radar describes as an all season, high performance, eco-friendly tyre that features an asymmetrical tread design ideal for mid- to high-performance vehicles.

The limited edition version features a sidewall in the emblematic pink color of the fight against breast cancer cause. The tyre will have a retail price in the range of $70-$110 and is expected to be available starting in the last quarter of 2011 at leading tyre retailers carrying the Radar brand in the US.

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Press release from Radar