Bridgestone sues small US clothing maker

ERJ staff report (DS)

Nashville, Tennessee -- Bridgestone Brands LLC is suing a small Vermont-based clothing store for trademark infringement over the use of a logo similar to the famous Firestone logo

JamGoods based in Vermont sells a range of clothing with logos which look similar to well-known brands such as Twitter, Becks, and more recently, Firestone.

The company introduced some hats bearing the name Firstube, using the same colours and typeface (Old English font) as the established Firestone logo.

In a court filing, Bridgestone Brands goes into great detail about the clothing ranges it offers bearing the Firestone brand and logo and says the use of the similar branding by Jamgoods damages their business.

Bridgestone said it wrote to

Defendant JamGoods Inc. and asked that it stop selling the Infringing Cap and using the

Infringing Marks, but received no response. On 29 July 2011 it filed suit against the company and associated individuals.

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Court documents

from UNITED STATES DISTRICT COURT

FOR THE MIDDLE DISTRICT OF TENNESSEE Via Nashville Post (US - Tennessee)

Bridgestone battles brand theft

Nashville Post (US Tennessee / Vermont)