Firestone launches smartphone pressure app for EU farmers

ERJ staff report (DS)

Brussels -- Firestone has introduced a free Europe-wide iPhone application to help farmers maintain their tractor tyres at the right pressure. Android and other platforms as well as multiple languages are due to follow soon.

When the “Tyre Pressure Calculator” app is downloaded, users simply select their tyre size and then see the correct tyre pressure for the load and speed of their tractor. The app provides information; it does not change the pressure in the tyres.

Rafal Spirydon, Senior Manager Agricultural Tyre Marketing, Bridgestone Europe, said, “The standard advice to farmers when they ask about tyre pressure is to refer to the manufacturers' technical data book. But few farmers have these books, so they're left in the dark. We decided to do something about this and, with the growth in smart phones, an app is the ideal solution.”

Firestone will officially launch the app at this year's Agritechnica show, the world's largest agricultural machinery and equipment exhibition, in Hannover from November 13th to 19th.

Although iPhone users are already able to download the IOS app throughout Europe, Firestone plans to extend the service to smart phone users and other devices in the coming months through an Android platform and web-based version, currently under development. Additional language versions will also be added.

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release from Bridgestone