8 Sep 2011
ERJ staff report (DS)
Birmingham, UK -- In a push to further boost sales of winter tyres in the UK, Michelin subsidiary ATS Euromaster is opening a series of tyre hotels across the country.
ATS is beginning its Winter push from 12 September, and charging £30 to store four Summer tyres over te Winter season.
This year ATS Euromaster has doubled its investment in cold weather tyres to £6 million and is offering premium, mid-range and budget brands.
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Press release from ATS Euromaster
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