12 Sep 2011
ERJ staff report (DS)
Neu-Isenburg, Germany -- Earlier this year saw the introduction of Hankook's latest global television advertising campaign 'Be One with It'. In Europe the second phase of advertising is running across September/October having first launched in May 2011. It will be on air in France, Germany, Hungary, Italy, Spain, Russia and UK.
The campaign forms part of the brand's strategy to become one of the world's top premium tyre manufacturers.
Major TV channels in Europe will air the campaign which shall also be featured in classical TV spots.
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Press release from Hankook
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