Bridgestone strategy to focus on reliability, ecology and innovation

ERJ staff report (DS)

Frankfurt, Germany -- Bridgestone Corp is highlighting the three elements of its future strategy at the IAA motor show in Frankfurt. Three distinct zones on the 284 m² stand illustrate the company's areas of product focus: reliable, ecological and innovative tyres.

Bridgestone is showing a “Half Weight” concept tyre: a futuristic solution in development for car manufacturers striving to meet severe new vehicle weight and fuel consumption targets.

Bridgestone said its top priority is the safety of its tyres and those who use them. The right-hand side of the IAA stand illustrates reliability through Run-Flat Technology and the full Bridgestone range of winter tyres, now promoted through Bridgestone's sponsorship of the majority of the events of the Audi FIS Alpine Ski World Cup

On the left-hand side of the stand Bridgestone presents its eco-friendly Ecopia range, with a close-up on the compound technologies that make it possible.

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Press release from Bridgestone