Pirelli opens luxury goods store in Milan

ERJ staff report (DS)

Milan, Italy -- Pirelli has opened a new fashion store / gallery to promote its luxury brand, P Lunga. The building, located at a premier shopping location within Milan, also features aspects of rubber production.

In a press release, Pirelli says, "All the collections and the Pirelli PZero special projects are on display, among iconic two and four-wheeled vehicles and Formula 1 video walls. In this way, the outside blends into the interiors, which in turn point to the history of Pirelli and its industrial genes, in an endless trail of tracks and references."

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Press release from Pirelli