Hankook wins 'Industry Advertising Campaign' award

ERJ staff report (LMH)

Daventry, UK - Hankook Tire has won the 'Industry Advertising Campaign' award at the National Tyre Distributors Association (NTDA) Tyres & Fast-Fit Awards (TAFF) in Birmingham.

Each of the TAFF awards is voted for by customers, Hankook said in a 24 Oct announcement, which it said makes the achievement “even more valuable.”

“We are understandably thrilled to have won the 'Industry Advertising Campaign' award as it recognises Hankook's continued growth as the brand firmly establishes itself as a premium tyre manufacturer. We are extremely proud to witness our local advertising strategy and marketing initiatives as they come together to successfully build brand awareness in the UK,” said Tony Lee, managing director of Hankook UK Ltd.

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Press release from Hankook UK