Triangle Strategy to focus on BRIC countries

ERJ staff report (DS)

Beijing - In a long speech about corporate strategy, Triangle Tire's Chairman Ding Yuhua said the company will seek to exploit opportunities in the BRIC countries.

In recent years, the total exports of the triangle tyre has been stable at around 50% of annual sales revenue. This is set to increase, as Triangle attempts to grow its export revenues at an average of 30 percent annually. The company will do this through a combination of new retail stores, focussing on developing markets including Africa and the Middle East

A second strand is to continue cooperation with international companies, Triangle said it is working with Goodyear and other western companies.

A thirsd strand is to develop internal R&D resources, and to develop these in external locations, such as the University of Akron

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News story from CRIA (Chinese language)

Above story auto-translated (from Chinese language)