Bridgestone unveils vision for more sustainable future

Toyko – Bridgestone Corp. is out with a new strategy the company says will better integrate sustainability into its business.

The updated approach is designed to help guide the tire maker for both the mid- and long-term.

Bridgestone seeks to accelerate a circular economy in its business. This includes increasing the use of recyclable and renewable materials to 40% by 2030.

The company also wants to reduce carbon dioxide emissions throughout its products' lifecycles "and entire value chain" with a goal of helping to create a carbon neutral society.

Bridgestone wants to specifically reduce carbon emissions by 30% by 2030 with aspirations of a 50% reduction.

This includes emissions directly from company operations, called Scope 1 emissions, as well as from the generation of energy used by the company, called Scope 2 emissions.

"Sustainability is an indispensable part of all of the Group's activities and are core elements of our growth strategies and corporate culture," Bridgestone CEO Shuichi Ishibashi said in a statement. 

Recognising this, he said his company has kicked off initiatives to more deeply integrate sustainability strategies into our daily operations. 

“We see tremendous business and social opportunity in co-creating new value with our employees, partners, customers and others," he added.