Bridgestone launches new brand tagline for sustainable mobility

Tokyo - Bridgestone Corp. has unveiled a new global brand tagline which will support its recently launched mid-long-term strategy to become a solutions and sustainable mobility company.

The new "Solutions for your journey" tagline, unveiled 9 July, aims to ‘refresh’ Bridgestone brand identity and is part the "evolution" of its offerings beyond tires and diversified products, the Japanese supplier said.

"The introduction of the... tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," said CEO Shu Ishibashi.

Bridgestone’s existing brand tagline is "Your Journey, Our Passion" and will be replaced by the new one in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.