Michelin targets 'customer centricity' with new UK appointments

Stoke-on-Trent, UK – Michelin has appointed two new sales managers to cover the retail, wholesale and fleet markets across the UK and Ireland.

The move sees Andrew Evans appointed to the new role of National Sales Manager B2C – Key Accounts, and Andy Aylward take on the new position of National Sales Manager B2C – Territories, Michelin said 2 July.

The roles form part of a new flatter structure to help Michelin teams make faster decisions and be more reactive to customers’ needs, said sales director Pierre-Louis Dubourdeau announcing the appointments.

“Ensuring complete customer satisfaction is a top priority at all levels within Michelin; these changes will directly support that,” he added.

Evans, 34, will be responsible for a nine-strong team looking after key accounts, including national wholesalers and fleet customers.

He takes on the role after a 12-year career at Michelin, most recently as regional sales manager B2B, with responsibility for commercial vehicle tires in Scotland, Ireland and the North East of England. 

Aylward, 51, takes over an eight-strong team responsible for sales to regional dealers and independent tire retailers across the UK and Ireland.

The 32-year Michelin veteran most recently served as retail programme manager for the UK and Ireland, overseeing quality centres in the car and motorcycle markets. 

Both Evans and Aylward will be based in Stoke-on-Trent, and work alongside Mark Coleman, national sales manager – two-wheel, who has responsibility for the motorcycle and bicycle sectors.