Chinese tire maker confirms sales target of under €4bn for the current year
Hangzhou, China – China’s biggest tire maker Zhongce Rubber Group (ZC Rubber) has fully resumed tire production across its manufacturing plants and expects to meet its sales target for this year, the company has announced.
ZC Rubber experienced workforce and supply disruptions at its production plants during the first 10 days of February, the tire maker said in a statement 7 April.
The company, however, resumed production on 10 Feb and manufacturing has been ramped up to “normal levels, with all equipment in full production”, ZC Rubber added.
According to the statement, production capacity at the company’s plants in China and Thailand have reached 100% to meet the needs of domestic and international customers.
In terms of supply chain disruptions, ZC Rubber said it had maintained a good relationship with raw materials suppliers to ensure uninterrupted production.
The company manufactures 120,000 units per day of passenger and light vehicle tires as well as 60,000 units per day of truck tires across its global operations.
In terms of demand this year, the company noted “unprecedented pressure” on the market, but said it would meet its sales target of 30 billion yuan (€3.9 billion) for year 2020.
This, it said, will be achieved through significant cost savings in production as well as focusing on markets that are less affected by the pandemic, such as Latin America and Africa.
The move will partially offset the loss caused by the decline in the EU, the US, India and other big markets, the company added.
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