Vibram USA

Concord, Massachuset —Vibram USA, a subsidiary of Italy-based Vibram SpA., has appointed a new chief marketing officer and North American sales manager, both effective immediately.

Allon Cohne joins Vibram as CMO after a seven year career at Polartec, serving as global director of marketing.

Chris Melton will serve as the North American sales manager for Vibram finished goods. He joins the firm from INOV-8, a performance training and off-road running footwear brand, where he was most recently responsible for all U.S. sales operations and staff.

“We’re thrilled to welcome Allon and Chris to the Vibram team and look forward to them being valuable assets for the company as we continue to grow our brand in the US and abroad,” Vibram USA CEO Mike Gionfriddo said in a statement.

Virbam also hired Jillian Dreyer as communications manager for Vibram USA and Nathan Arel as designer/developer for Vibram finished goods. The firm promoted Tyler Allan to New England brand territory representative, previously serving as account manager for Vibram’s customer service group.