Goodyear Richard Kellam

Akron, Ohio – Goodyear Tire & Rubber Co. announced the appointment of Richard Kellam as senior vice president, global sales and marketing, effective 22 September.

Kellam will report to Richard J. Kramer, Goodyear’s chairman and chief executive officer, and will be based at the company’s global headquarters in Akron.

“Richard brings a wealth of global experience and a track record of building successful sales and marketing capabilities in global companies with strong consumer brands,” said Kramer.

Kellam, 53, joins Goodyear with more than 28 years’ experience in sales and marketing leadership roles in global companies. Since 2009, he has served as global chief customer officer with Mars Incorporated – a $33 billion (€25bn) global manufacturer of confectionery, pet food and other food products – responsible for building sales and customer capabilities and processes across all Mars business units.

Prior to Mars, he spent seven years with William Wrigley Company in marketing and general management roles of increasing responsibility based in the US, Canada, India and Malaysia. Kellam began his career as an assistant brand manager with Playtex Limited and later served in marketing roles with Robin Hood Multifoods and Molson Breweries.

A native of Toronto, Canada, Kellam holds a bachelor’s degree from Western University in London, Canada.