People: Cooper Tire announces leadership changes

Findlay, Ohio – Cooper Tire & Rubber Co. has made a number of senior appointments as part of its strategy for long-term growth.

The company announced 30 Aug, Luis Ceneviz, senior vice president & managing director-Europe and Latin America has been promoted to the position of senior vice president and president, international.

In this role, he will oversee operations in Europe, Latin America and Asia effective 1 Oct.

Additionally, Alan Yang has been named vice president & general manager-Asia effective immediately.

His appointment coincides with the planned retirement of Allen Tsaur, who has been with Cooper for 11 years, most recently serving as senior vice president & general manager-Asia. Tsaur’s retirement will be effective 1 Oct.

Tsaur is credited with leading the growth of Cooper's Asia business with an extensive original equipment (OE) business.

Ceneviz has nearly 40 years of tire industry experience, including global leadership roles at Cooper over the past three years, as well as 28 years at Goodyear Tire & Rubber Co.

He holds production-mechanical engineer and safety engineer degrees from the Universidade Metodista de Piracicaba in Brazil, as well as MBA degrees in international business from Ecole Nationale de Ponts Et Chaussessde Paris in Buenos Aires, and strategic management from the Universidad de Belgrano in Buenos Aires. He also earned a doctorate in management from the Indian Institute of Technology in New Delhi.

Yang, who previously served as director (China) and VP & general manager of China operation, has significant tire industry experience. Most recently, Yang was the chief operating officer at China National Rubber Company (a unit of ChemChina) and led that company’s tire business, including the integration of the Pirelli and Prometeon businesses.

Prior to that, he was the CEO of China National Chemical Environment Co. (a unit of ChemChina). Yang holds a bachelor’s degree in engineering from Inner Mongolia University of Technology.