23 Jun 2015
Brussels/London – Goodyear Tire & Rubber Co. and the London School of Economics and Political Science (LSE) have launched a road safety research project, looking at the behaviour of road users across Europe and their influence on each other.
The project, managed by LSE Consulting, is designed to contribute to the road safety debate in Europe offering new academic insights.
“Current road safety research is largely focused upon how drivers use their vehicles within a physical, as opposed to social, environment,” said Christ Tennant, who is leading the research at the LSE Department of Social Psychology.
With our new research project, he added, we want to analyse drivers’ interactions with and their attitudes towards other drivers and their effect on risky driving.
“[This] study that has the potential to yield valuable insights and information into the road safety debate,” said , Olivier Rousseau , Goodyear vice president for Europe, Middle East and Africa.
Goodyear previously conducted road-safety-focused surveys of novice drivers (2012), driving instructors (2013), and parents of novice drivers (2014) and published a white paper on the subject.
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
Already a subscriber? Log in here
