Triangle Tyre brings Cohade on board

Weihai, China – Triangle Tyre Co. Ltd has appointed Pierre Cohade as chief executive officer (CEO). Ding Yuhua will continue as chairman, according to a statement by the Chinese tire-maker on 18 June.

This appointment, said the privately owned tire-maker, shows the determination of Triangle Tyre to globalise.

“Pierre … having worked in 3 multinationals and 4 continents over 30 years, will focus on the globalisation strategy,” said chairman Ding.

Cohade, he said, will enhance the manufacturing, marketing and sales, R&D, talent development and leadership.

As the new CEO, Cohade is also to “lead the modernisation of Triangle governance and management practices and policies”, said Ding.

“We will become OE supplier to global brands and expand our RE market presence in key countries,” said Cohade.

He added that under his leadership, Triangle would pursue three critical competencies of product leadership: manufacturing excellence; and branded business.

Cohade has previously served as chairman of Kodak operations in Europe, Africa, Middle East and Russia. In 2004, Cohade was named president of Goodyear Asia Pacific. In 2011, he became Senior Advisor of ChinaVest, WellsFargo’s investment bank affiliate in China.

Triangle Tyre, headquartered in Weihai, Shandong, is one of China’s largest privately-owned tire companies with exports to more than 170 countries.