Sibur unveils new logo as part of rebranding

Moscow – Russian energy and petrochemicals group Sibur has announced the first logo change in its 20-year history, the new design featuring its name in an updated font style.

Previously, the company had two logo design versions, using either the Sibur name or a stylised Latin S and a tree leaf located in a triangular with the name in the same font.

The key concept idea behind the new logo is an icebreaker, which reflects the company's ambition to keep moving forward despite all the obstacles, according to a 21 April press release.

"Any brand evolution is the story of the company's changes and achievements. Established 20 years ago, Sibur has since then grown into the industry leader steadily pursuing its line," said Oleg Makarov, Sibur's managing director.

The logo is the first stage of a rebranding campaign covering all aspects of Sibur’s corporate style. This is a phased process scheduled for the next two to three years.