Michelin to up agro tire portfolio in Europe

Stoke-on-Trent, UK – Michelin’s agriculture division has announced plans to increase its Exelagri EU dealer network to 1,000 accredited outlets, in a bid to gain a 50-percent share of the farm-tire market by 2024.

Michelin’s Exelagri dealer partnership focuses on providing services and products to farmers and contractors.

Since the network was formed in 2004, it has grown to 770 certified outlets, said the company adding that 95 percent of the outlets were based in western Europe. The company said that it has a 38-percent share of the European agricultural tire market, with 43 Exelagri points of sale.

“Michelin is identifying new growth prospects for its Exelagri network and we are confident over the next 10 years we will continue to increase our share of the European farm tire market,” said Mike Lawton, commercial director of Michelin’s agriculture division in the UK and Republic of Ireland.