30 Dec 2014
Clermont-Ferrand, France – Michelin has officially announced its partnership with Chinese textile firm Jihua to make high-performance soles and technical footwear.
According to Michelin, the JV aims to ultimately become a global leader with 5-10 percent of the market, representing 500 million pairs of soles.
Through their respective units – JV International and Michelin Lifestyle – the two companies are combining their technical expertise and knowledge. The synergy thus created represents a powerful asset.
“The first projects involve soles for work footwear and mountain bike shoes as well as for motorcycle boots,” added the announcement.
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